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Themes go a long way: Below are elements from a casino-themed event. In-person events, you need to make sure the attendees are comfortable.
Attendees remember these little things, sometimes more than they remember the education you offered at the event. It is often the deciding factor on whether they will attend another one of your events.
Remind as if you have nothing else to do: People are constantly inundated with invitations to social events, online webinars, and work conferences.
Urge attendees to get a little more engaged during this process as well by offering a free download or a chance at a giveaway if they confirm their registration a second time.
This holds them more accountable for showing up and it reminds them why they wanted to attend your event in the first place.
And then, remind them again. But one you can serve up with these promotion tactics! Event Promotion Tactics 1. Here are some ideas to take your Facebook engagement to a whole new level: Like this post for a chance to win: Post a photo from one of your past events and ask fans to caption it.
Pick a winner by choosing the one with the most likes. Or you can ask your fans to post their favorite pic from one of your past events and choose a random winner from the comments.
It can be a fun way to get fans excited for your upcoming event while increasing awareness. Reward fans for feedback: Post a new product, new service, or even a new event idea and ask for fans to share their feedback.
By doing so, they can win a gift card or an invitation to your event. The other social networks deserve some love too Facebook may not be where your target audience is and if so, you can move your focus to Twitter and LinkedIn.
In addition to posting on your company pages and active groups, make sure to post on your own personal profile as well. Also, consider a small targeted LinkedIn ad campaign for your event.
Many casinos will offer discounts or special prizes to seniors, who account for a large percentage of casino earnings.
Many casinos feature live music, often from famous artists. Sometimes they will charge only nominal fees for these performances to attract more patrons.
Other times they will give concert tickets as complimentary prizes to frequent players. Many casinos will offer a buffet at so low a cost, they lose money on each meal served.
That is designed to draw more gamblers inside, where the casino will recoup its investment. To attract players from long distances, many casinos offer free bus rides from other cities.
For example, some casinos in Atlantic City offer complimentary service from New York. In the cash grab, a single player is selected at random and placed in a closet-sized enclosure containing many dollar bills.
As the audience watches, fans are activated, causing the cash to billow all around the player, whose task is to catch as much cash as possible in a given time frame.
The player is generally allowed to keep whatever is caught. Free cocktails are such a popular promotion, it has become standard at most casinos.
Waitresses will usually take their time bringing the drinks to keep patrons waiting and playing. Michael Wolfe has been writing and editing since , with a background including both business and creative writing.
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You get the point. Brand colors, typeface, name, tone, personality — make sure that promotion speaks to guests in your voice.
And the more unmistakably yours, the better. We are predictable, we humans, and we assign greater value to limited-time offers. And buzz creates action.
Choosing the right start and end dates can have a big impact. Run it too long, and it loses its punch.
We know gamers index high for risk-taking behaviors. So, while many of us love a good mystery, your audience really loves a good mystery.
Unlike a typical promotion, use mystery, and you use a lever to create excitement separate from the actual prize. Through an intriguing, mysterious challenge or adventure, your guests are more engaged and more motivated, which leads to higher participation.
Another benefit to using mystery in your promotions? So if you want to capture attention, generate enthusiasm, and otherwise engage, go a little wild and bring out the theatrics.
A stage, an announcer, music, dancing, balloons, game show drama, whatever it takes. Out of the ordinary — and that can include downright wacky — is the name of the memorability game.
In addition to kick-butt promotion results, memorable experiences have the added benefits of building a positive brand, getting great word of mouth, and, ultimately, creating a bigger audience for your next promotion.
The stakes are higher than you may think. If your crew buys in, understands, and is genuinely enthusiastic about a promotion, you just got yourself a lot of free PR.
In fact, treat your staff as your customer. If you do a good job, they, in turn, will pass on that enthusiasm, help create buzz, and be walking examples of your brand.
Or another way to think outside the box: What about turning a big mass promo into an acquisition strategy by taking a winning car — or another prize so cool your target audience just has to check it out — and showing it off outside your casino?
Where are the customers you want to acquire? Did the promotion create incremental revenue? Did you see a lift year over year?
What type of players participated? Were expenses in line with revenue, or were they too high? Did the promotion attract new member signup on the day of the promotion?
How was slot occupancy? Within the week, while everything is still fresh, make sure to gather info from the people closest to the promotion. How were the lines?
How was the wait for the valet? Get the customer experience story that rounds out the numbers. You just thoughtfully intrigued a target audience enough that you created a desired response.
You now need to turn around and approach your managers, board, or tribal leadership the same way. So get to what they care about right away: Casinos often try to get gamblers to make mid-week trips to the casino by offering two or even three times the normal amount of points for slot play.
The free bet essentially guarantees that if you lose your bet, you get refunded the amount you lost. Poker freeroll Some poker rooms work very hard to build a loyal player base.
One of the ways they do that is by rewarding their regulars with monthly or quarterly freerolls when players hit a certain hourly requirement for a period of time.
The freeroll may be for a straight cash tournament or a satellite to a big event like the World Series of Poker Main Event. But no matter what the tournament is for, if you play enough to qualify, take advantage of the opportunity to win some free money.
But casinos that build relationships with high rollers are willing to pay for the expense of charter flights and comped suites for players who are going to make up that expense on the gaming floor.
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Send to a Friend. You must ensure you meet all age and other regulatory requirements before entering a Casino or placing a wager. There are hundreds of jurisdictions in the world with Internet access and hundreds of different games and gambling opportunities available on the Internet.